Veracity Auto Group
Car Inventory and Finance
Brief
Specialising in high-end luxury vehicles, Veracity Auto Group commissioned me to design a website that balanced a refined visual language with a robust inventory system. The focus was on creating a calm, considered browsing experience that guided users naturally towards a conversation with a sales representative, while supporting both sales and finance enquiries. The brief was to reinterpret a CarMax-style platform through a distinctly luxury lens, prioritising clarity, restraint, and brand presence.
Style
Ultra Luxury.
Features
- Car Inventory System
- Gallery
- Finance calculator
- Contract Form
Reflection
was later asked to take the website offline and am no longer certain whether the business is still operating. For this reason, I have recreated the project using test data and copyright-free imagery, with all real contact information removed. The site is now hosted under my own subdomain as a portfolio piece, presented purely as an exploration of the original design direction and user experience.